Input: The American Farm School in Thessaloniki encompasses a broad spectrum of activities that span agriculture, education, and philanthropy. From its farm that produces essential products like milk and eggs, to its diverse educational offerings—ranging from preschool to adult education—each aspect of the school carries a unique identity. Furthermore, the school’s long-standing legacy is intertwined with its donorship program, fostering community engagement and support. The challenge was to create a unified logo system that encapsulated all these dimensions while staying true to the school’s legacy. The emblem of the "The Sower", symbolizing the planting of seeds, was central to the previous identity and needed to be carried forward in a way that felt both timeless and contemporary. The goal was to design a visual identity that could cohesively represent the school’s multifaceted nature while remaining modern, flexible, and clear.
Output: Our collaboration with Blind Studio aimed to develop a visual identity that could cohesively unite the American Farm School’s diverse programs and rich legacy. Central to the design concept was the “Σπορέας” emblem, a symbol of growth and cultivation, both in the fields and in the classroom. The challenge was to reinterpret this iconic symbol in a manner that embraced the complexity of the school’s activities while presenting a fresh, modern look. To achieve this, we developed a modular logo system that included distinct sublogos for each program and level of education, from preschool to adult learning. The icons associated with each sublogo were carefully crafted to represent the nurturing of either a plant or an individual, reflecting the school’s commitment to growth—both agricultural and educational. Each section of the school’s identity was differentiated by a unique color, providing visual clarity while maintaining a sense of unity across the entire system. The overall design reflects a sophisticated balance of tradition and innovation, encapsulating the school’s diverse mission in a way that is both visually engaging and conceptually rich.
Input: The American Farm School in Thessaloniki encompasses a broad spectrum of activities that span agriculture, education, and philanthropy. From its farm that produces essential products like milk and eggs, to its diverse educational offerings—ranging from preschool to adult education—each aspect of the school carries a unique identity. Furthermore, the school’s long-standing legacy is intertwined with its donorship program, fostering community engagement and support. The challenge was to create a unified logo system that encapsulated all these dimensions while staying true to the school’s legacy. The emblem of the "The Sower", symbolizing the planting of seeds, was central to the previous identity and needed to be carried forward in a way that felt both timeless and contemporary. The goal was to design a visual identity that could cohesively represent the school’s multifaceted nature while remaining modern, flexible, and clear.
Output: Our collaboration with Blind Studio aimed to develop a visual identity that could cohesively unite the American Farm School’s diverse programs and rich legacy. Central to the design concept was the “Σπορέας” emblem, a symbol of growth and cultivation, both in the fields and in the classroom. The challenge was to reinterpret this iconic symbol in a manner that embraced the complexity of the school’s activities while presenting a fresh, modern look. To achieve this, we developed a modular logo system that included distinct sublogos for each program and level of education, from preschool to adult learning. The icons associated with each sublogo were carefully crafted to represent the nurturing of either a plant or an individual, reflecting the school’s commitment to growth—both agricultural and educational. Each section of the school’s identity was differentiated by a unique color, providing visual clarity while maintaining a sense of unity across the entire system. The overall design reflects a sophisticated balance of tradition and innovation, encapsulating the school’s diverse mission in a way that is both visually engaging and conceptually rich.